Yesterday marked one month since TheBisForBoss launched. It's been an amazing month and I'm so excited about what the future holds. I have received a lot of amazing feedback from you all about my posts and services. Having the opportunity to help, inspire, and motivate women (and a few men) has been rewarding! Getting messages from my readers instantly makes my day.

I’ve been getting a lot of questions about the blog and why/how I started my blog and my favorite question: Do I have time to sleep? I believe that in order for #thebisforboss tips to be helpful in leading you to success, you should know the background about why I started my blog is and what it's all about.


The B is For Boss is an online community for alpha females working towards building their empires, but still need tips and tools on how to take their life to the next level. Whether that means: taking charge of your career, personal brand, or starting a business, or all of the above, we're a resource you can come to learn, connect, and be inspired by other boss women, while gaining skills on branding and business.

Whether you are a recent grad just starting your career, a seasoned professional, an entrepreneur, or somewhere in between, you can get the clarity and confidence you have been searching for.

I've been there before. Every.single.stage. The unemployed recent grad living at home with a degree. Looking for a job, ANY job to get me out of my paren'ts house. I've been the young professional, in my first job unfamiliar with office politics, thinking that if I keep my head down and work hard, I'll achieve success (takes a whole lot more than that, but that's for another post).  I've been laid off in New York City, attempting to live off of unemployment checks while pursuing my dreams. All of these experiences have shaped my career and even now, as a Director at a PR agency in New York City, I'm still learning how to balance a career and a side hustle. I want to take all of my learning, along with the stories of all the women I've met along the way and empower more women to accomplish what I have done -- with less mistakes :).

So in short, I want to:

  • Inspire other women at every stage of their career and help them succeed and bring purpose into their lives. Through a combination of branding, marketing, public relations, and digital platforms, I help women create and grow their brands and careers.

What does #THEBISFORBOSS even mean?

If you are a woman, you have likely been called one of the "B-words" (bossy and/or bitchy) at one point in your life. If you’re anything like me, you have probably been called both. As an alpha, outspoken female, I often wondered why is it that men can express themselves in the workplace and social settings with a level of boldness, that is herald as powerful and dynamic. However, when a woman does it, she's merely reduced to bossy or bitchy. It’s absurd and I refuse to accept these one dimensional definitions. So everyday, I strive to redefine the "B-word" and live out my dreams, on my terms.

In a world that's constantly telling us, we are too much or not enough, I wanted to create a community that encouraged women to redefine themselves as they saw fit. Through #TheBisForBoss, I'm helping young professionals and female entrepreneurs, get clear on how to create, communicate and manage their personal brand. 


I’ve always been the kind of person that needs a project. Constantly. I need to be doing something, I need to be creating, managing, organizing.. something. Work is usually my outlet I use to be creatively fulfilled. However, #TheBisForBoss is something I've had on my heart for over a year. I knew that if I kept waiting for downtime or the "perfect" time, it would likely never happen. For those of you who work in the client servicing industry -- specifically PR, Event Planning, or advertising. You know that in our industry, downtime (and sleep) is for the weak lol. But seriously, yes I do sleep. For those of you watching my Instastories, thinking how is this girl still working? Honestly, not to be cheesy but working on this blog doesn't feel like work. It's mine and it's a passion, so it works. However, I know that 7 to 8 hours of sleep a night is necessary so I can continue to perform at a high-level for work and for all of the lovely ladies I have worked with and will get the opportunity to work, network, and meet with in the future. So, to make sure I am maximizing my to-do list, I'm currently reading a book called Morning Makeover. It's been super helpful teaching me how to maximize the 16-17 hours I am awake so that I can still get 7-8 hours of quality sleep a night. While it's been tough balancing my 9-5, because more of like a 24-7, it's been a nice lesson in balance, self care, and learning how passion can fuel you through some long nights. I'll be writing a blog post about the book with my full thoughts about it, check it out below in the meantime.